![]() Modern Warfare 2 continues the gripping and heart-racing action as players face off against a new threat dedicated to bringing the world to the brink of collapse. Return to today's war front with the second chapter in the Modern Warfare series. People tend to get used to their own controllers and to learn a whole new one just for a single game might be a tad silly.īowling did mention though that the controller would be developed by neither Activision nor Infinity Ward, so it is getting more and more likely that another company, like Mad Catz, specialized in creating peripheral controllers, will handle this project.Call of Duty: Modern Warfare 2 (Prestige Edition) As far as this being a smart move, who knows. It would seem that Activision, which is handling the publishing of the game, isn’t content with charging a lot of money for the two separate special editions of the title, and will also offer, when the title will appear in November, a special controller for fans to get the most out of their title and for the company to get the most money out of their customers’ pockets. Who knows exactly what the controller would look like? Hopefully it will not resemble the image above □ Need your advice – Concave or Convex grips for the Analog sticks? Whats your preference and why?,” reads the tweet from Bowling’s account. “In a design meeting for a #MW2 controller. #Modern warfare 2 prestege updateThe game has just received a news update via Robert Bowling’s Twitter account, who is the community manager over at Infinity Ward, the developer of the title, about the creation of a dedicated/custom Modern Warfare 2 controller. I guess only time and Modern Warfare 3 will tell what the next game is called. This kind of assigns MW2 as a transition game for the brand name, as the everyday consumer commonly abides by the hardcore. Moreover – personal computer users will not even get the alternative to buy any special edition with trinkets, but instead are cursed with their plain cardboard box.Īnd so why all the discrepancy? My hypothesis is that Activision and Infinity Ward know that gamers who buy the Modern Warfare 2 special editions already interpret the brand. The recently announced Prestige Edition and the Hardened Edition of the game still miss the Call of Duty branding, leaving the only remaining version with the CoD branding as your normal vanilla package. “Aided awareness” of the title made up 94 per cent post name change, while “definite interest in purchasing” rose by 64 per cent and “absolute favorable interest in buying” by 65 per cent. Nielsen compared consumer response to the game a week earlier and a week later the name change. The most recent data from Nielsen’s videogame tracking service expresses that the title “benefits considerably from affiliation with its multi-platinum parent franchise Call Of Duty.” But if you think that’s the end of the saga, you are painfully misguided. In executing so, interest in the title as if by magic goes up once again. And so what does Activision do? They name it back once again. ![]() In what comprises most likely Activision’s endeavour to produce 2 franchises, the renaming of Call of Duty: Modern Warfare 2 to Modern Warfare 2 and back again has brought about fascinating results.Īt 1st, the re brand appeared to harm sales and interest. ![]() It’s astonishing how 3 trivial words can cost so much profit, but that appears to be the case with the entire Modern Warfare 2 calling fiasco. ![]()
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